Kinépolis: una renovación inteligente

Este fin de semana fui a Kinépolis después de mucho tiempo y tomé la siguiente foto de la remodelación que han hecho.

Tras pensar por qué había hecho la foto, me sorprendí que no tuviesen este sistema antes. Desde el punto de negocio es genial obligar a todo el mundo a pasar por la tienda y pasar por caja. También me pareció fabuloso el incremento de oferta de productos (palomitas de tofe) y el selfservice.

Este concepto no es nuevo y de hecho muchos aeropuertos internacionales y muchos museos de fuera de España te fuerzan a pasar por la zona de compras desde hace tiempo. Lo que me ha chocado y lo que ha motivado este post es que en España no es tan frecuente.

Aun hay espacio para el optimismo y nos queda mucho que mejorar en los modelos de negocio!

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