El jueves estuve en una conferencia de Enrique Dans en el instituto de empresa. Como siempre la disfruté mucho y aprendí bastante de ella. Enrique planteó que aunque las empresas no les gusten hemos entrado en la era de la transparencia y se ha dejado atrás la opacidad que siempre les ha caracterizado.
Actualmente cualquiera tiene un blog y puede escribir sobre experiencias de las empresas, sobre sus secretos, indagar sobre el producto, sobre alternativas, etc.
Esto plantea situaciones no siempre fáciles como la que planteó Jeff Harvis a Dell o Dave Carroll a United con su “united brakes guitars”. ¿cómo se gestiona esto? ¿qué se hace?.
Desde mi punto de vista la mejor forma es volver a la ética y ser transparentes, honrados y tener ganas de hacer bien las cosas.
¿Estamos preparados a ello?. ¿Podemos hacerlo?.
Hay que reconocer que en 15-20 años estudiaremos el efecto de las era tecnológica en nuestras vidas y nos daremos cuenta que es el cambio más grande sufrido por la humanidad en un periodo tan corto de tiempo:
– Comunicación inmediata
– Cambio de comportamiento de las personas y empresas
– Cambio de la forma de relacionarnos (redes sociales, webs de contactos, etc)
– La era del conocimiento
– Exceso de información
Lo sorprendente es que la gran mayoría de las personas no son aún conscientes de esto y no se están adaptando.
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