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Babas de Caracol

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Ayer vi un puesto en Nuevos ministerios llamado “Babas de Caracol”. Luego me acordé del anuncio de la TV sobre el efecto reparador en la piel.

Babas de Caracol

Uno de los anuncios lo puedes ver en YouTube: http://www.youtube.com/watch?v=22JvzwRABks&eurl=http%3A%2F%2Fwww%2Enopuedocreer%2Ecom%2Fquelohayaninventado%2F%3Fp%3D806

Ahora viene mi reflexión: suponiendo que realmente funcione, ¿cómo se les ocurre llamar a la empresa “babas de caracol” o anunciarlo como babas de caracol?. No se darán cuenta que la palabra baba tiene unas connotaciones negativas? Cuando pienso en echarme en la cara una crema hecha de babas de caracol me da un poco de aprensión.

Esta empresa tendría que haber promocionado el producto como “esencia de caracol”, “gel de carcol”, “proteínas de caracol”… Es decir mantener la palabra caracol para enganchar el mensaje al poder curativo y usar otra palabra que no tenga sin ninguna connotación negativa. Estoy convencido que haciendo esto sus ventas serían muchísimo mayores.

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